This Privacy Policy describes how Smart Home Trends Hub ("we," "our," or "us") collects, uses, and protects your personal information when you visit our website https://smarthometrendshub.com and subscribe to our newsletter services.
Legal Basis for Processing (GDPR Article 6):
- Consent (Article 6(1)(a)): Newsletter subscriptions and marketing communications
- Legitimate Interest (Article 6(1)(f)): Website analytics and security
- Legal Obligation (Article 6(1)(c)): Compliance with applicable laws
1. Information We Collect
1.1 Newsletter Subscription Data
When you subscribe to our newsletter, we collect:
- Email address (required for subscription)
- First name (optional, for personalization)
- Subscription timestamp (for record keeping)
- IP address (for security and geographic insights)
- Subscription source (which page you subscribed from)
1.2 Website Usage Data
- Pages visited and time spent on site
- Browser type and device information
- Referring website information
- General geographic location (country/region)
1.3 Contact Form Data
- Name and email address (when you contact us)
- Message content and communication history
2. Newsletter and Email Marketing
2.1 Subscription Process
We use a double opt-in process:
- You enter your email address in our subscription form
- We send you a confirmation email
- You must click the confirmation link to complete your subscription
- Only then will you receive our newsletter
This ensures explicit consent as required by GDPR Article 7.
We collect email addresses when you voluntarily subscribe. We provide clear information about what you're signing up for and include unsubscribe options in every email.
2.2 What We Send You
- Weekly newsletter with smart home technology updates
- Product reviews and recommendations
- Exclusive deals and affiliate offers
- New blog post notifications
- Occasional surveys for content improvement
2.3 Email Service Provider
We use MailerLite (UAB "MailerLite", Antakalnio str. 17, Vilnius, Lithuania) as our email service provider. MailerLite is GDPR-compliant and has appropriate data processing agreements in place.
- Your email address and name (if provided)
- Subscription preferences and tags
- Email engagement metrics (opens, clicks, bounces)
- Subscription and unsubscription dates
View MailerLite's privacy policy: https://www.mailerlite.com/legal/privacy-policy
3. Your Rights and Choices
3.1 Unsubscribe Rights
- Clicking the "unsubscribe" link in any newsletter email
- Emailing us at info@smarthometrendshub.com with "Unsubscribe" in the subject
- Replying "STOP" to any email
Processing Time: US users - within 10 business days | EU users - immediately
3.2 GDPR Rights (EU Users)
- Access: Request a copy of your personal data
- Rectification: Correct inaccurate personal data
- Erasure: Request deletion of your personal data
- Restrict Processing: Limit how we use your data
- Data Portability: Receive your data in a portable format
- Object: Object to processing based on legitimate interests
- Withdraw Consent: Withdraw consent for newsletter at any time
To exercise these rights, email us at info@smarthometrendshub.com with "GDPR Request" in the subject line.
3.3 California Privacy Rights (CCPA/CPRA)
California residents have additional rights:
- Right to Know: What personal information we collect and why
- Right to Delete: Request deletion of personal information
- Right to Opt-Out: We do not sell personal information
- Right to Non-Discrimination: Equal service regardless of privacy choices
4. Affiliate Marketing and Monetization
Our website and newsletters contain affiliate links. When you purchase products through our links, we may earn a commission at no additional cost to you. We are participants in:
- Amazon Associates Program
- Various smart home technology affiliate programs
- Software and service affiliate partnerships
All affiliate relationships are clearly disclosed in our content.
5. Data Security and Protection
We implement industry-standard security measures:
- Encryption: SSL/TLS encryption for all data transmission
- Access Controls: Limited access to personal data
- Regular Updates: Security software and system updates
- Monitoring: Continuous monitoring for security threats
6. Data Retention
- Newsletter Subscribers: Until you unsubscribe or request deletion
- Contact Inquiries: Up to 2 years for customer service purposes
- Analytics Data: Anonymized after 26 months
- Legal Requirements: Longer if required by applicable law
7. International Data Transfers
Your data may be processed in:
- European Union (MailerLite servers in Lithuania)
- United States (website hosting and analytics)
All transfers are protected by appropriate safeguards including Standard Contractual Clauses (SCCs) and adequacy decisions.
8. Cookies and Tracking
We use cookies for:
- Essential website functionality
- Analytics (Google Analytics with anonymized IPs)
- Marketing and affiliate tracking
You can control cookies through your browser settings. See our separate Cookie Policy for details.
9. Third-Party Services
We integrate with:
- MailerLite: Email marketing platform
- Google Analytics: Website analytics (anonymized)
- Pinterest: Social media marketing
- Amazon Associates: Affiliate marketing
10. Children's Privacy
Our services are not directed to children under 13 (US) or 16 (EU). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately.
11. Changes to This Privacy Policy
We may update this policy to reflect changes in our practices or legal requirements. We will:
- Post the updated policy on our website
- Update the "Last Updated" date
- Notify subscribers of material changes via email
- For EU users: obtain new consent if required
12. Legal Compliance
- GDPR (General Data Protection Regulation - EU)
- CAN-SPAM Act (United States)
- CCPA/CPRA (California Consumer Privacy Act)
- PIPEDA (Personal Information Protection - Canada)
13. Contact Information
Smart Home Trends Hub
Website: https://smarthometrendshub.comEmail: info@smarthometrendshub.com
Operator: Independent Content Creator
Service Areas: United States, European Union, International
For Privacy Requests:
Email: info@smarthometrendshub.com
Subject Line: "Privacy Request - [Your Request Type]"
Response Times:
• General inquiries: Within 5 business days
• GDPR requests: Within 30 days
• CCPA requests: Within 45 days
• Unsubscribe requests: Immediate to 10 business days
By subscribing to our newsletter or using our website, you acknowledge that you have read, understood, and agree to this Privacy Policy.